Blueprint for Strategic Communication: Pillars 2 & 3

This document provides a detailed, tactical guide for creating our Quarterly Impact Dossier and executing a High-Stakes Briefing.

Pillar 2: The Quarterly Impact Dossier

[Chief Strategy Officer & Health Economist Hats]

Purpose: This is NOT a lengthy report. It is a visually stunning, concise (5-7 pages) PDF document designed to be a persuasive "leave-behind" that justifies our program as a high-return investment.

Page 1: The Executive Summary (The Hook)

(Imagine a powerful cover photo of a mother and baby)

Mothers Served (Q3)
1,245
Critical Interventions
312
Est. SROI Ratio
6.1 : 1

Spotlight Save of the Quarter:

"Our agent, Janavi, identified severe anemia (Hb 6.6) and a nuchal cord. She facilitated a blood transfusion within two days, leading to a healthy mother and baby. This is one of over 300 such critical interventions this quarter."


The Investment Opportunity:

We are seeking ₹1 Crore to expand this proven model to 5 new high-need districts, projected to serve an additional 5,000 mothers, save an estimated 150 lives, and generate over ₹6 Crore in public healthcare savings annually.

Page 2: Our Model for Impact (The Pyramid of Proof)

APEX: The Outcome
Healthier Mothers, Healthier Babies, Saved Public Funds
MID-LEVEL: The "How"
AI-Powered Risk Stratification + Proactive Human Intervention
FOUNDATION: The Proof
100% Audited Case Outcomes via the AI-Powered Impact Tracker

Our program combines advanced AI to identify "who" is at risk with compassionate, skilled human agents who provide the "what"—the right intervention at the right time. Our Impact Tracker provides undeniable, case-level proof that this model works.

Page 3: The Anatomy of a "Gap" (Proof of a Learning System)

Case Study: The Connectivity Gap

The Finding: Our AI analysis of 12 cases classified as "Loss - Potential Gap Identified" revealed that a low call connection rate (<50%) was a contributing factor in 5 (42%) of these adverse outcomes.

Example Case 8169438884: This high-risk patient had a low connection rate. The final outcome was a loss. Our system flagged this as a failure in care continuity.

Our Response:

The Protocol Change: In response, we implemented a system-wide "3-Strike Rule" in our Agent Cockpit. After three consecutive failed call attempts to a high-risk patient, the case is now automatically escalated to a Team Lead for an alternate contact strategy.

The Result: Since implementation last month, this protocol has reduced the average time to establish contact with hard-to-reach, high-risk patients by 50%.

Page 4: The Anatomy of a "Save" (The Human Impact)

Case Study: Proactive Management of Severe Complications

Beneficiary: [Anonymized ID], 35 weeks pregnant

Initial Risk Profile: Severe Anemia (Hb 6.6), Nuchal Cord (umbilical cord around baby's neck).

The Intervention: On Oct 1st, our agent, Janavi, reviewed the case. The Agent Cockpit, powered by our AI, flagged the combination of severe anemia and nuchal cord as a critical risk. Janavi immediately escalated the case, confirming the patient's hospital appointment and emphasizing the urgent need for a blood transfusion. She followed up two days later to confirm the transfusion was completed.

The Outcome: The patient's hemoglobin improved, and she underwent a planned C-section. Both mother and baby are healthy. The direct cost of averting an emergency C-section and complications from severe anemia is estimated at over ₹1,50,000.

Pages 5-7: The Financial Case, Roadmap, and Appendix

Pillar 3: The High-Stakes Briefing

[CEO & Head of Public Policy Hats]

Purpose: This is our 30-minute, in-person presentation to the Health Minister or Foundation Head. It's a performance designed to secure a decision. Our dossier is the script, and the Live Dashboard is our interactive prop.

The 30-Minute Presentation Flow:

  1. The Hook (2 Minutes): Start with a Human Story.

    "Minister, before we discuss numbers, I want to tell we about a mother our program served last month. She was 35 weeks pregnant, her hemoglobin was a dangerously low 6.6, and her baby had the umbilical cord wrapped around its neck. This is a scenario that often ends in tragedy. Our agent, Janavi, identified this... (tell the story from Page 4)."

  2. The "Aha!" Moment (5 Minutes): Unveil the Live Dashboard.

    "This story isn't a rare anecdote. It is one of hundreds we document every quarter. Let me show we our live operations." (Bring up the Live Dashboard on the main screen). "As we can see in real-time, we are currently managing [X] high-risk pregnancies. And our system has already identified [Y] critical, life-saving interventions this year. This isn't a report; this is the pulse of maternal health in our districts."

  3. The Systemic Insight (10 Minutes): Demonstrate We Are a Learning System.

    "But more importantly, our AI tells us where we are failing. We found that 42% of our negative outcomes involved a 'Connectivity Gap'. So we built a protocol to fix it." (Present the "Anatomy of a Gap" slide/page). "We are not just providing a service; we are building a self-correcting system for public health."

  4. The Investment Case (5 Minutes): Make the Financial Argument.

    "This system is not a cost center; it is a savings generator. Our rigorous analysis shows that for every rupee we invest in our program, the public health system saves over six rupees in averted emergency procedures and NICU stays." (Show the SROI slide/page). "This is the most effective financial investment we can make in maternal health today."

  5. The Vision & The Ask (5 Minutes): Present the Future.

    "We have a proven, scalable, data-driven model. With our partnership, we are ready to expand from 5 districts to all 30, and to integrate our risk-scoring engine with the Ayushman Bharat Digital Mission. To achieve this, we are seeking a strategic investment of [The Ask]."

  6. Q&A (3+ Minutes): Answer with Data.

    When they ask, "How do we really know we're making a difference?" we don't give a general answer. We say, "That's an excellent question. Let's look at the data for Beneficiary ID 8446621318..." and we pull up a specific, evidence-backed story from our tracker.