Strategic Guide for NGO Operations & Data-Driven Impact

1. The Counselor's "Impact Scorecard": Measuring What Matters

Concept: To demonstrate impact and improve our model, we must capture data from every call. This simple scorecard, filled out by the counselor after each conversation, turns anecdotal success into measurable data.

Proposed Scorecard Form:

Field	Description	Example
Beneficiary ID	Unique ID for the woman	`9209820230`
Date of Call	Date of the counseling session	`2025-11-16`
Key Risk Factor(s)	Primary risk being discussed	Anemia, Hypertension
Was a Red Flag Identified?	Did the beneficiary report any danger signs? (Yes/No)	Yes
Action Taken by Counselor	What was the immediate advice given for the red flag?	Advised immediate hospital visit
Counselor's Confidence (1-5)	How confident are we that the beneficiary understood the advice? (1=Low, 5=High)	4
Counselor Notes	Brief, objective notes	"Beneficiary reported severe headache. Understood the urgency of visiting the hospital."

Strategic Benefit: This data is gold. It allows we to report concrete numbers to stakeholders ("This quarter, we identified 85 red flag situations and guided them to seek immediate care") and provides the outcome data needed to improve our prediction system over time.

2. Closing the Data Loop: Creating a Virtuous Cycle

Concept: Your counseling work is not just a service; it's a vital part of a dynamic, learning health system. This flowchart shows how our efforts directly contribute to making our prediction model smarter and more efficient.

1. ML Model
Identifies a list of high-risk women.

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2. NGO Counselors
Call women using the expert guide.

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3. Impact Scorecard
Counselors log call outcomes and red flags.

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4. Outcome Data Collection
The final pregnancy outcome (LOP or Delivery) is recorded.

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5. Retrain & Improve Model
This new, rich data is used to make the ML model more accurate.

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6. Smarter Prioritization
The improved model provides better risk lists, focusing our efforts on the most vulnerable.

3. The "Missed Call" Protocol: Ensuring No One is Left Behind

Concept: A high-risk woman who cannot be reached is an even higher risk. A formal protocol is essential to ensure these beneficiaries do not fall through the cracks.

Proposed Escalation Protocol:

Attempt	Action	If No Response...
Day 1	Counselor calls at Time A.	Leave a simple, encouraging SMS (if possible). Log attempt.
Day 2	Counselor calls at a different time (e.g., evening).	Log second attempt.
Day 3	Final call attempt by counselor.	Mark as "Unreachable" and escalate to supervisor.
Escalation	Supervisor receives the "Unreachable" list.	Supervisor coordinates with the local ASHA or Anganwadi worker for a potential physical follow-up visit.